What should today's savvy public relations practitioner be considering if he and she want to stay ahead of the curve? If you are practicing as an independent consultant or trying to forge your reputation in a larger company you need to be reading the signs in popular culture and interpreting how your skills can help your clients access more business.
Which friend are you more likely to answer first? More than likely, you'll respond back to Friend A first. You should think about pitch notes in the exact same way. It can be very challenging to write a short and simple pitch note when you have a lot to say, but I am truly finding that the shorter the pitch note, the higher response rate.
While you're anxious to share the news about your new product/service, keep your pitch notes tight, concise and, most importantly, relevant. Journalists receive tons (I mean TONS) of email pitches a day. So when you're onto your next DIY PR adventure, follow these four simple steps to get your media pitching started on the right foot.
Here's the big tip: keep your ears, eyes and mind open. Listen to your clients. Listen carefully to any problems they have, any wishes they express for something that is lacking in their business communications - or any other aspect of their business.
Look around when you are interacting with your client: what can you see that they are not doing well - or could do better. Keep an open mind. It's easy enough as a practitioner to get used to routine delivery. How could you operate differently to amaze and delight your clients?
How do you get media coverage for a pizza business? Tie the pizza business into the news. How? For instance during cold & flu season a garlic pizza or a chicken soup pizza that fights the common cold would probably get media coverage. Example: Pizza Business Cures Common Cold, it's a great attention grabber.
Nothing stays the same for any length of time anymore. You need to be highly mobile and proactive.
The key message is not to be content with the way that you have traditionally delivered your services. The new business paradigm is evolution meets revolution. You need to be a scout for the future and to be constantly bringing back news and information on ways for your client to do better business. This reputation will keep you in business and ahead of the pack.
Which friend are you more likely to answer first? More than likely, you'll respond back to Friend A first. You should think about pitch notes in the exact same way. It can be very challenging to write a short and simple pitch note when you have a lot to say, but I am truly finding that the shorter the pitch note, the higher response rate.
While you're anxious to share the news about your new product/service, keep your pitch notes tight, concise and, most importantly, relevant. Journalists receive tons (I mean TONS) of email pitches a day. So when you're onto your next DIY PR adventure, follow these four simple steps to get your media pitching started on the right foot.
Here's the big tip: keep your ears, eyes and mind open. Listen to your clients. Listen carefully to any problems they have, any wishes they express for something that is lacking in their business communications - or any other aspect of their business.
Look around when you are interacting with your client: what can you see that they are not doing well - or could do better. Keep an open mind. It's easy enough as a practitioner to get used to routine delivery. How could you operate differently to amaze and delight your clients?
How do you get media coverage for a pizza business? Tie the pizza business into the news. How? For instance during cold & flu season a garlic pizza or a chicken soup pizza that fights the common cold would probably get media coverage. Example: Pizza Business Cures Common Cold, it's a great attention grabber.
Nothing stays the same for any length of time anymore. You need to be highly mobile and proactive.
The key message is not to be content with the way that you have traditionally delivered your services. The new business paradigm is evolution meets revolution. You need to be a scout for the future and to be constantly bringing back news and information on ways for your client to do better business. This reputation will keep you in business and ahead of the pack.
About the Author:
Yuki sano is a well-known author who writes blogs and articles. How to Compare Debt Consolidators. Debt consolidation can sometimes be a daunting process. A home equity line of credit (HELOC) can be a real help to you financially if you need to get a source of Money.
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