What is the best Book Marketing for you? In recent years blockbuster titles in the literary world have been as eagerly awaited as upcoming albums and films. While you may not be at that level it is still worth using the resources available to you to spread the word.
You may think you need a lot of money in order to promote your work. However this does not have to be the case. Tailoring your work to a target audience will help to get people talking about it. What methods you use depends on the audience.
For example if your title would be classified as a paranoid conspiracy thriller it would not have a pink cover and caricature pictures. Conversely a romantic comedy aimed at women would not have bold text and dramatic pictures of fire, skulls or guns. While this may sound obvious, it is important to apply this visual thinking to your promotions.
If people are more likely to order online then it may be better to use internet promotion. Examples of this include social networking. This is a good way of contacting people directly and engaging in discussion. It is also useful to publish links to your website, videos, articles and so forth.
You could also have special videos produced, such as a film style trailer. Videos of you attending events will also help. Do not neglect blogs, articles and social networking as these will help you contact people directly and let them know about the book. Regular podcasts will also keep your potential readers entertained.
Having business cards giving details about where to buy the title is also advisable. Encourage people to give them out in your local area. With social networking you can use contacts to spread the area where the title can be purchased. Promotional postcards can be distributed around local businesses and are relatively cheap to purchase. If you have had review quotes you should include them as well as information on how to purchase the book.
It is worth donating some copies around your local area. Giving one to the local library will ensure the book is read more and becomes more widely known. Charity events usually need prizes and a signed copy shows that you are prepared to give something to the community. You can also film these community events as an extra promotional tool.
Book Marketing can cover a wide range of promotions to get people talking about your work. Social marketing will help you directly contact interested people and tell them more about your book. Submitting articles about what it is about will help raise issues and get more discussion going. Local media will usually be interested in profiling a home grown creative talent. It is worth looking online to explore the numerous options available.
You may think you need a lot of money in order to promote your work. However this does not have to be the case. Tailoring your work to a target audience will help to get people talking about it. What methods you use depends on the audience.
For example if your title would be classified as a paranoid conspiracy thriller it would not have a pink cover and caricature pictures. Conversely a romantic comedy aimed at women would not have bold text and dramatic pictures of fire, skulls or guns. While this may sound obvious, it is important to apply this visual thinking to your promotions.
If people are more likely to order online then it may be better to use internet promotion. Examples of this include social networking. This is a good way of contacting people directly and engaging in discussion. It is also useful to publish links to your website, videos, articles and so forth.
You could also have special videos produced, such as a film style trailer. Videos of you attending events will also help. Do not neglect blogs, articles and social networking as these will help you contact people directly and let them know about the book. Regular podcasts will also keep your potential readers entertained.
Having business cards giving details about where to buy the title is also advisable. Encourage people to give them out in your local area. With social networking you can use contacts to spread the area where the title can be purchased. Promotional postcards can be distributed around local businesses and are relatively cheap to purchase. If you have had review quotes you should include them as well as information on how to purchase the book.
It is worth donating some copies around your local area. Giving one to the local library will ensure the book is read more and becomes more widely known. Charity events usually need prizes and a signed copy shows that you are prepared to give something to the community. You can also film these community events as an extra promotional tool.
Book Marketing can cover a wide range of promotions to get people talking about your work. Social marketing will help you directly contact interested people and tell them more about your book. Submitting articles about what it is about will help raise issues and get more discussion going. Local media will usually be interested in profiling a home grown creative talent. It is worth looking online to explore the numerous options available.
About the Author:
Get book marketing information at Annie Jennings PR. Plenty of excellent material to help you with your book marketing. You will be able to experience signifcant success in your endeavors today.
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